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Whether they’re the skinnies with a hole in the knee you wore for years to school, the high waisted, robin’s egg blue number that makes you feel like one of Charlie’s Angels or the baggy pair you stole from your boyfriend, Nudie believes your jeans are like a good friend and should be in your life for years and years.
So, rather than tossing them out when they get a bit worn and tired, the brand will repair your jeans free of charge so you can stay together a bit longer.
Besides promoting ‘slow fashion’ in this way, Nudie is a brand with a serious eco-conscience: it produces its range with organic cotton and supports the Fair Wear Foundation, an organisation dedicated improving the working conditions in the textile industry.
Mud Jeans, based in Holland, is very proud of creating what they deem to be “an honest product”: they use only eco-certified cotton to make their denim clothing, and of course, no children or sweatshop workers were involved in any part of their production process.
In an exposé for Los Angeles Magazine, a former Jack Sparrow revealed what it's really like to be a face character at Disneyland.
If you’d really rather buy your own pair of new jeans, just bring in your old denim for recycling, and you’ll be rewarded with a discount on a new pair.